What do you need?
I'm flexible
Perhaps you just need help with PR, content, or a new website, or maybe you want someone who can help you with all of your marketing and communications.
I’m happy to work in a way that suits you. I prefer coming to the office to work closely with your team to understand your business but can work remotely as required.
How can I help?
I’ve listed a few skills below to give you an idea of the breadth of my capabilities. I can undertake many activities entirely by myself but can also manage and work with staff or external suppliers as necessary.
public relations, media and reputation management
promoting your brand, building your profile and looking after your reputation
communications strategy and planning
put communications plans together for maximum impact
media relations
build impactful relations with appropriate media
crisis and emergency management
communicating in a crisis and keeping people safe
copywriting
for websites, advertising, brochures and any other applications
blogs and editorial
blogs and editorial, including peer-reviewed articles
thought leadership
positioning individuals and companies as leaders in their field
photography
for PR, social media, advertising and other comms
service development
shaping new services to optimise impact and efficiency
social media
quality content
speech writing and ghost writing
helping people build their profiles
search engine optimisation
writing SEO copy for search engines
web development
build the foundations for your comms
video and animation
creative direction and script writing
direct mail
the stuff that comes through your letterbox
publications
including annual reports, impact reports and newsletters
NPD (new product development)
design, development, research and IP experience
problem solving
preventing and solving general management issues
Added value...
It’s not just about comms experience. With me, you get high-level decision-making with an appreciation of operational practicalities and nuances. I can also manage risks for the best outcomes. Oddly enough, the blocks in the photo to the right also highlight a comprehensive range of other desirable soft skills. These qualities allow me to make things happen while motivating and inspiring teams, colleagues and stakeholders.
It means you ‘get things done’ and bring people together, improving your performance as well as your culture. You don’t always need a trade-off.
Interested? Get in touch.
Added value...
It’s not just about comms experience. With me, you get high-level decision-making with an appreciation of operational practicalities and nuances. I can also manage risks for the best outcomes. Oddly enough, the blocks in the photo to the right also highlight a comprehensive range of other desirable soft skills. These qualities allow me to make things happen while motivating and inspiring teams, colleagues and stakeholders.
It means you ‘get things done’ and bring people together, improving your performance as well as your culture. You don’t always need a trade-off.
Interested? Get in touch.
Added value...
It’s not just about comms experience. With me, you get high-level decision-making with an appreciation of operational practicalities and nuances. I can also manage risks for the best outcomes. Oddly enough, the blocks in the photo above also highlight a comprehensive range of other desirable soft skills. These qualities allow me to make things happen while motivating and inspiring teams, colleagues and stakeholders.
It means you ‘get things done’ and bring people together, improving your performance as well as your culture. You don’t always need a trade-off.
Interested? Get in touch.
Pick what works and don't forget PR!
Just a little advice. To get the best results from your comms, identify the channels that really work for your business and those that have a smaller impact. You then need to prioritise them with an integrated approach. Increasingly, businesses have become obsessed with posting something daily on social media without considering the opportunity cost for other communications activities.
Think tactically – a joined-up, measured, campaign-focused approach is essential to have a proper impact and, if you work in a comms team, sometimes you need to have the courage to say ‘No’ when asked to promote something of little value.
Quick tips:
- don’t miss out on PR opportunities – you’ll reach new audiences
- don’t underestimate the importance of good photos
VERY useful contacts...
I’m keen to help organisations to grow efficiently and effectively. One of my aims is to help them get to the stage where they can confidently employ specialist communications agencies or build a productive in-house team – that risky step when you need to make a leap.
If you’re already at that stage, take a look at the agencies and providers who I’ve worked with recently. I have no hesitation in recommending them, as they are, from my experience, exceptional at what they do.
Freelance designers and photographers are also a great option. Until you can afford an agency, or even after you have one, a decent freelancer is worth their weight in gold. I’ve worked with one freelancer graphic designer for over 20 years – it’s great when what’s in your head comes out of their fingertips. He’s helped me produce quality work, time and time again, on tight budgets.
When it comes to photographers, there are some terrific freelancers out there. The newspaper industry has laid off thousands of photographers over the past two decades, but their loss is our gain. Good press photographers have great people skills too. The nature of their work means that they are used to high-pressure environments, so they can frame your photos quickly and professionally. They’ve also had to adapt to the world of video. Photography and video are vital for modern comms, so a freelance photographer is a tremendous asset.